#FemaleFounders: Jane Lucy

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Tech entrepreneur Jane Lucy is disrupting the energy sector, smashing goals at every turn. Australian born and London-based Jane is an entrepreneur and activist, driven by empowering consumers. As a lawyer and campaigner, Jane co-created the first online collaborative communities – Landshare and Crowdfunder. Jane also worked alongside writer and broadcaster Hugh Fearnley-Whittingstall to take on UK supermarkets and change the eating habits of a nation with the hugely successful ‘Chicken Out’ and ‘Fish Fight’ campaigns.

She is now revolutionising the energy sector with The Labrador - a switching service that will track your energy use, through your smart meter, and automatically switch you to the cheapest tariff on the market.

The energy tech disruptor is championing a movement to save our nation billions of pounds in energy bills, asserting financial power back into the hands of disengaged consumers, getting us off the standard variable tariff and moreover providing a no-nonsense solution to the domestic lethargy that stops us from sourcing and switching to the cheapest tariff ourselves.

The company has successfully raised more than £1.2m from 30 investors including Hambro and Perks, and is currently raising an additional £750k on Crowdcube.

1.       Who inspires you?

My family. My parents tell me I can do it, my sister shows it can be done, and my son inspires me to make him proud.

2.       What gets you out of bed in the morning?

Point 1.

3.       What keeps you awake at night?

Brain in overdrive.


4.       What’s your signature meal and who would you cook it for?

Weiner schnitzel and my best friend.

5.       How do you manage your time?

Evernote, diary reminders and alarms.

6.       Best bits (s) of advice ever received?


Do or not do. There is no try.

7.       What is the best and worst purchases you’ve ever made?

Best = my house.

Worst = jeans I didn’t try on.

8.       What is the closest thing to magic?

Unexpected brilliance.

9.       Do you have a mentor? What value do you think a mentor brings to a business?

Our Chairman. Commercial experience, sense checking and increased credibility.

10.   What unusual food combinations do you enjoy?

Meat and honey.

11.   How can female entrepreneurs further support each other?

Role models, networking, mentorship.

12.   What’s something that will always be in fashion, no matter how much time passes?


13.   What was the last thing you did that made you really proud?

Convincing DMGT to become an investor.

14.   If you were to give advice to a fellow female entrepreneur what would it be?

Try not to second guess anything unless facts suggest you should.

15.   What does success look like to you?

Labrador being a commercially thriving business. 

Check out The Labrador