#FemaleFounders - Wajeeha Husain

Wajeeha Husain - Founder & Chocolate Maker

After completing her degree in Computer Science, Wajeeha worked for the automotive industry for 8 years gaining experience in Project Management in Sales & Marketing. Her passion for food and her challenges of eating chocolate everyday and keeping slim drove her to quit her job and start-up Chocolateeha.

Because Chocolate Should Be Eaten Everyday!

As a child Wajeeha wanted to eat chocolate everyday but was not permitted to due to the high risk of diabetes. Chocolate makes people happy and is often referred to as comfort food. It became her mission to change this and create chocolate that can be enjoyed everyday without all the calories.

Their vision is to encourage as many people to join the dark side as possible. This is the only way to enjoy eating chocolate everyday!



1. Who inspires you?

Women who have a family, children and still run successful businesses. I look at them and think I really have no excuse! My parents inspire me a lot too! Their hard work and determination shows me that you can achieve anything you want if you put your heart into it.


2. What gets you out of bed in the morning?

The feeling that today I can do what I want, when I want and work towards a positive future. I have some days when I feel super tired because I have been working till 3am the night before - the thing that springs me out my bed is my passion for my business. Every day I wake up, I know that today I will impact someone or something.


3. What keeps you awake at night?

Not a lot! I sleep like a baby most days! Especially since I quit my job. However I am known to be a control freak. So if I’ve had a bad day I end up reflecting quite a bit when I go to sleep.

4. What’s your signature meal and who would you cook it for?

I LOVE FOOD! I am obsessed with Italian food and I’m talking about the authentic real Italian food. I would go to Rome every week if I could! I love cooking myself and have the most bizarre taste palate! I can only please myself, so I would make a sun-dried tomato, pesto and parmesan ravioli.


5. How do you manage your time?

PLAN PLAN PLAN! On Sunday I spend most of the day reflecting on how the week went, then I draw out a plan for the rest of the week. I then change it and tweak it during the week to do things if I can.

I have a dedicated office space, a manufacturing space and a place to sleep. I try my best not to muddle any of these and avoid multi-tasking. I think it’s a myth that women can multi-task. I have tried too many times and often result in getting stressed out.

I love using my calendar to book out time to do certain tasks. I use a notice board to write down my goals for the week and tick them off with pleasure once I’ve done them!


6. Best bits (s) of advice ever received?

Success WILL NOT happen overnight. The only way you can be successful if you work hard with consistency and are not scared of failure.



7. What is the best purchases you’ve ever made?

Best purchase - definitely chocolate machines. They changed my life.

8. What is the closest thing to magic?

Love for your family and loved ones!


9. Do you have a mentor? What value do you think a mentor brings to a business?

I have lots of people in my network who mentor me and give me advice. A mentor is so important to keep you on track and in check. It’s almost like having a boss but without all the added stress!


10. How can female entrepreneurs further support each other?

Empowering women! Most of my chocolates are made for women and from my business I have met the most incredible women.

To an extent, we are still work in places where there are more men than women and where are underestimated. I have seen women who are married but too scared to start a business because they don’t want to be more successful than their other half.

We need to support each other emotionally and also collaborate together and give each other platforms to see their potential.


11. What’s something that will always be in fashion, no matter how much time passes?

Skinny jeans! These jeans are made to flatter women!


12. What was the last thing you did that made you really proud?

Talking at Enterprise Nation Start Up 2018! I couldn’t believe I was on stage and advised around 200 people about ‘How to Start a Food Business’. It made me feel great to give other people advice but also showed me how far I had come!


13. If you were to give advice to a fellow female entrepreneur what would it be?

Believe in yourself, because you are the only person that CAN DO THIS!


14. What does success look like to you?

A life of content, happiness and confidence. Nothing measured by money, status of material, but just someone who is happy no matter what

Don’t get me wrong, I have huge ambitions and want to take over the world, but I don’t determine my success based on that. It’s all a journey with no destination and success happens everyday!



Email - wajeeha@chocolateeha.com 
Website - www.chocolateeha.com 
Social - Twitter | Instagram | Facebook