#FemaleFounders - Lucy Cruickshanks

Lucy Cruickshanks - author and co-founder, bookaxe

Lucy Cruickshanks is the author of two novels, published by Quercus, and co-founder of Bookaxe, a brand new book discovery and reader community website and app that offers a genuine alternative to Goodreads. Bookaxe allows you to browse highly personalised reading recommendations, create and share your own bookcase and explore the bookcases of like minded readers in order to find your perfect read.  


1. Who inspires you?

I’m wary of putting individuals on a pedestal but certain qualities inspire me in whomever they arise, in whatever walks of life and whatever it is they’re trying to achieve. I like grafters, people who’ve overcome the blockers in their way through sheer hard work, ingenuity and perseverance. I admire people who aren’t afraid to take risks, go against the mob and expose themselves to potential failure in order to reach their goals. People who don’t take themselves too seriously and look like they’re enjoying the challenges the face are always inspirational too.


2. What gets you out of bed in the morning?

My kids. Too early.


3. What keeps you awake at night?

Search Engine Optimisation.

4. What’s your signature meal and who would you cook it for?

Bacon and eggs sandwiches for my husband on a lazy Sunday morning. Crispy bacon, dribbling orange yolks and fluffy, thick cut bread. Can’t beat it.


5. How do you manage your time?

By necessity.


6. Best bits (s) of advice ever received?

Do what you enjoy. If you’re not enjoying something, you’ll never be driven enough to succeed at whatever it is. Don’t be afraid to have a go. What’s the worst that can happy, if you really look at it? Never having tried is the heaviest regret.


7. What is the closest thing to magic?


8. Do you have a mentor? What value do you think a mentor brings to a business?

I don’t have a single mentor, but I do have a great network of people who have different areas of expertise and life experience to me that I can call upon for advice and to bounce ideas from. Having that network is invaluable in keeping Bookaxe on track.


9. What unusual food combinations do you enjoy?

Anything Asian and chips.


10. How can female entrepreneurs further support each other?

Shout about the fabulous ideas and successes of others as much as your own, especially for those women who may be struggling to get their voices heard. If you’re a woman progressing up the ladder, take others who are deserving along with you. Share your networks.

11. What’s something that will always be in fashion, no matter how much time passes?

A smile. And books! (Again! Always books!)


12. What was the last thing you did that made you really proud?

Hitting all of our milestones on Bookaxe for the sixth month in a row, which is every month since we launched. It’s amazing to see all our hard work translating into a growing number of satisfied users.


13. If you were to give advice to a fellow female entrepreneur what would it be?

Whenever I have a difficult decision to make or I’m feeling uncomfortable or intimidated in a business situation, I ask myself “What would Beyonce do?!” In other words, whenever you feel like you need to be bolshie – or that perhaps you’re being too bolshie – tip your chin and power through. Male entrepreneurs wouldn’t give a second thought standing their ground and speaking up. We need to do that too – and some.


14. What does success look like to you?

Knowing I’ve given my very best shot in everything I’ve wanted to do.



Website - https://Bookaxe.com

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